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People attending networking event practice the tips to generate qualified leads for their business.
Marketing
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Generate Quality Leads Using These Effective Networking Tips

Networking is an essential skill that can help you to expand your professional and personal networks. It can also help you to gain new clients, partners, or job opportunities. However,
by Doug Mattice
A blue word chart shows various business words like SEO, Content Marketing, Social Media, and Web Analytics.
Marketing
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SEO Optimization Tips: Attract More People To Your Website

 How To Attract More People To Your Website - As a solopreneur in the digital age, you are fully aware of the importance of having your website appear high in search
by Doug Mattice
Branding photography image of a man taking notes while on the phone. Branding photography photographs makes it easier to attract your ideal client.
Branding
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The Difference Between Branding and Editorial Photos

As an expert in your field who desires to build a personal brand, you must establish yourself as an authority through visual representation. It's important to differentiate between branding photos
by Doug Mattice
Irregular income prevents you from having piles of money as seen in this photograph.
Business Development
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Managing irregular business income during inflationary times

Strategies For Managing Irregular Business Income In Inflationary Times I didn’t fully understand how irregular business income can be until I transitioned to full-time self-employment. This is all the more evident
by Doug Mattice
Person counting dollar bills
Selling
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Is Your Small Business Experiencing Cash Flow Problems?

You probably heard the old adage "Cash is King" in business. If you have cash, then most problems are solvable. Unfortunately, this is not the case for most solopreneurs. Most
by Doug Mattice
Branding Client standing in her library.
Branding
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Great Branding Photos Start With Clear Expectations

Great Branding Photos Start With Clear Expectations I recently talked to some solopreneurs who were unhappy with their branding photography. Each business person assumed their personal branding photographer knew what they
by Doug Mattice
Phone showing economic loss chart
Business Development
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How Photographers Can Survive an Economic Downturn

Use these two reports to ensure you are remaining profitable!As a photographer and business owner, you might be nervous about the economic changes impacting every business and family in your
by Doug Mattice
Man posing on the beach
Business Development
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Create Your Ideal Client Avatar

Create Your Ideal Client Avatar to Attract More Clients Who Appreciate What You DoYou’ve identified your big idea to become a professional photographer. You’ve discovered your photographic niche - portraiture.
by Doug Mattice
Frame Bag used to hold wall portraits
Branding
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Don’t Discount Your Prices, Add Value!

Don't Discount Your Prices, Add Value!Many photographers I work with think that if they discount their products and services, they will attract more clients. They struggle with how much to
by Doug Mattice
Stickers that say TOMORROW
Business Development
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Procrastinating Today Is Bad For Tomorrow

Five Things To Do NOW To Get Your Business Back On Track!As we head into March, spring is on our doorstep, and changing seasons means we will take on new
by Doug Mattice
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