Create the art. build a business.

Art Business Coaching for Photographers and Digital Artists

Turn Your Images Into Art People Want to Own

Shape your strongest images into a focused collection. Price it with confidence. Build a clear path from attention to sales.

Mattice Art & Business helps photographers and digital artists create, market, and sell original art with more clarity and less guesswork.

Doug looking at you from his computer where he is working on a digital art piece. He provides fine art business coaching for photographers.
Finished art piece displayed on the wall. Doug provides fine art business coaching for photographers and digital artists.

Guided by Doug Mattice – photographer, digital artist, and business strategist with 35+ years of creative and business experience.

Making The Art is One Thing. Selling It Clearly Is Another.

You may have strong photographs, digital paintings, or Photoshop-based artwork. Turning that work into something people want to own can feel confusing especially when you are doing it alone.

Your work feels scattered instead of shaped into a clear collection.
You are not sure which images belong together.
Pricing feels uncertain, emotional, or hard to explain. 
People like your posts, but that attention is not turning into inquiries or sales.
Your website shows the work, but does not give buyers a clear next step.
You want to sell your art, but you do not want to sound pushy or overly promotional.

You don't need more random marketing advice. You need a clear path from image maker to art seller.

Before you book a call, see where you stand with the Fine Art Readiness Scorecard.

Start with one focused step.

Use the Fine Art Readiness Scorecard to evaluate one body of work. See exactly what needs to become clearer before buyers can understand and purchase it 

You'll look at your collection, product, price, message, and buying path. Then you'll know your next move.

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As a Working Photographer, I Understand Your Struggles...

Whatever your medium – photography, composites, or digital painting – creating the art is only part of the process. Selling it with confidence takes structure, pricing, presentation, and consistent visibility.

Photo of Doug Mattice with his camera. He provides fine art business coaching for photographers and digital artists.

Doug Mattice 

Photo-Based Artist • Art Business Mentor

One-on-One Mentoring

Webinars & Workshop Training

Masterminds & Group Mentoring

My guidance centers around four practical areas:

FOCUS THE WORK: Create a stronger body of art with a clearer visual direction, theme, mood, or collection structure. 
SHAPE THE OFFER: Turn individual images into something buyers can understand, value, and purchase. 
PRICE WITH CLARITY: Build pricing that feels intentional instead of random, apologetic, or based only on what others are charging.
MARKET WITH CONFIDENCE: Communicate your work consistently without relying on scattered posting, discounting, or uncomfortable sales pressure.

Want a Clearer Direction for Your Art Business?

A Simple Path From Creative Work to Sellable Art

You do not need to have every piece of your art business figured out. You need a clear next step – and a practical way to move from scattered ideas to focused, sellable work.

Schedule an Art Business Clarity Call

We will talk about what you are creating, where you feel stuck, and what kind of art business you want to build. Together, we'll pinpoint your biggest source of confusion – body of work, pricing, messaging, website, or marketing.

Clarify Your Direction

Together,  we'll clarify the path in front of you. What you create. Who it's for. How it's priced, presented, and marketed.

Take the Next Right Step

You won't try to fix everything at once. You'll leave with one clear priority and a next step you can act on. From uncertainty to direction. From isolation to intention.

"I highly recommend Doug for business mentoring! Doug has helped me across the spectrum in my photography business, from implementing a new product line to improving existing business areas. He understands both the artistic side and the business side, which made the guidance feel grounded and realistic."

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Anne Looney

Fine Art Photographer

"Working with Doug has been a game changer for my fine art business. Instead of giving generic advice, he helped me think through my body of work, my message, my pricing, and how to communicate the value of what I create. I came away with more clarity, and a stronger sense of what to do next."

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Sarah Jamana

Digital Artist

"Doug makes the business side of photography feel clear and doable. I left his workshop with practical ideas I could use immediately to price, position, and present my work with more confidence."

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Jason Thomas

Fine Art Photographer

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