Turn Your Creative Work Into Art People Can Buy

I help photographers and digital artists create a focused body of original art, price it clearly, and market it with more confidence.

Doug looking at you from his computer where he is working on a digital art piece.

Guided by Doug Mattice, photographer, digital artist, educator, and business strategist with 35+ years of creative and business experience.

You're Creating Strong Work. But Is It Easy to Understand, Price, and Buy?

You may be creating images, composites, digital paintings, or Photoshop-based artwork, but turning that work into a clear, focused, sellable art offer can feel confusing when you are doing it alone.

You're not sure what to create next or how to build a focused body of work.
Your work feels scattered, making it harder for buyers to understand your artistic direction.
Marketing feels inconsistent, time-consuming, and hard to connect to actual sales.
Pricing anxiety keeps you from charging confidently for your original art.
Your website, messaging, or offers may not make it clear what someone can buy–or why it matters.
You want to sell your art without sounding pushy, desperate, or overly promotional.

WIthout clarity, your best work can remain hidden in plain sight – admired, but not understood; appreciated, but not purchased.

ONE STOP SERVICE:

Built for Photographers and Digital Artists Ready to Turn Original Images Into Sellable Art.

Mattice Art & Business is built for image makers who are already creating - but want more clarity around the business side of art.

Whether you work with photography, composites, Photoshop, Lightroom, digital painting, textures, or mixed digital techniques, this is for artists who want to create a more focused body of work, price it with confidence, and present it in a way buyers can understand.

You don't need to have everything figured out. You do need a desire to take your creative work seriously – and a willingness to build the clarity that helps people value it.

As a Working Photographer, I Understand Your Struggles...

Creating original art is only part of the process. To sell it with more confidence, your work also needs structure, pricing, presentation, and consistent visibility.

Doug sits at a table with a microphone and laptop, preparing to meet with a client.

Doug Mattice 

Photographic Artist • Art Business Mentor

One-on-One Coaching

Webinars & Workshop Training

Masterminds & Group Coaching

My guidance centers around four practical areas:

FOCUS THE WORK: Create a stronger body of art with a clearer visual direction, theme, mood, or collection structure. 
SHAPE THE OFFER: Turn individual images into something buyers can understand, value, and purchase. 
PRICE WITH CLARITY: Build pricing that feels intentional instead of random, apologetic, or based only on what others are charging.
MARKET WITH CONFIDENCE: Communicate your work consistently without relying on scattered posting, discounting, or uncomfortable sales pressure.

Want a Clearer Direction for Your Art Business?

A Simple Path From Creative Work to Sellable Art

You do not need to have every piece of your art business figured out before you begin. You need a clearer next step – and a practical way to move from scattered ideas to focused, sellable work.

Schedule a "Art Business Clarity Call"

We will talk about what you are creating, where you feel stuck, and what kind of art business you want to build. The goal is to identify the biggest source of confusion – whether it is your body of work, pricing, messaging, website, or marketing.

Clarify Your Direction

Together, we will look at the path in front of you and identify what needs to become clearer: what you create, who it is for, how it is priced, how it is presented, and how you can begin marketing it with more confidence.

Take the Next Right Step

Instead of trying to fix everything at once, you will leave with a clearer priority and a practical next step you can act on. The goal is to help you move from uncertainty to direction, and from creating in isolation to building an art business with more intention. 

"I highly recommend Doug for business coaching! Doug has helped me across the spectrum in my photography business, from implementing a new product line to improving existing business areas. He understands both the artistic side and the business side, which made the guidance feel grounded and realistic."

Anne Looney

Fine Art Photographer

"Working with Doug has been a game changer for my business. Instead of giving generic advice, he helped me think through my body of work, my message, my pricing, and how to communicate the value of what I create. I came away with more clarity, and a stronger sense of what to do next."

Sarah Jamana

Digital Artist

"Doug makes the business side of photography feel clear and doable. I left his workshop with practical ideas I could use immediately to price, position, and present my work with more confidence."

Jason Thomas

Fine Art Photographer

Full Focus Planner Certified Pro Logo
Logo for IPEC Certified Professional Coaching

© Copyright 2024 | All Rights Reserved I Doug Mattice, LLC