Create the art. build a business.

Turn Your Images Into Art People Want to Own

Shape your strongest images into a focused collection, price it with confidence, and build a clear path from attention to sales.

Mattice Art & Business helps photographers and digtal artists create, market, and sell original image-based art with more clarity and less guesswork.

Doug looking at you from his computer where he is working on a digital art piece.
Finished Art Piece displayed on a maroon wall.

Guided by Doug Mattice, photographer, digital artist, educator, and business strategist with 35+ years of creative and business experience.

Making the art is one thing. Selling it clearly is another.

You may have strong photographs, digital paintings, or Photoshop-based artwork. But turning that work into something people want to own can feel confusing when you are doing it alone.

Your work feels scattered instead of shaped into a clear collection.
You are not sure which images belong together.
Pricing feels uncertain, emotional, or hard to explain. 
People like your posts, but that attention is not turning into inquiries or sales.
Your website shows the work, but does not give buyers a clear next step.
You want to sell your art, but you do not want to sound pushy or overly promotional.

You do not need more random marketing advice. You need a clear path from image maker to art seller.

FOR PHOTOGRAPHERS & DIGITAL ARTISTS:

Built for Photographers and Digital Artists Ready to Turn Original Images Into Sellable Art.

Mattice Art & Business is built for image makers who are already creating - but want more clarity around the business side of art.

Whatever your medium–photography, composites, digital painting –this is for artists ready to build a focused body of work. Price it with confidence. Present it in a way buyers understand.

You don't need to have everything figured out. You do need a desire to take your creative work seriously – and a willingness to build the clarity that helps people value it.

As a Working Photographer, I Understand Your Struggles...

Creating original art is only part of the process. To sell it with more confidence, your work also needs structure, pricing, presentation, and consistent visibility.

Doug sits at a table with a microphone and laptop, preparing to meet with a client.

Doug Mattice 

Photographic Artist • Art Business Mentor

One-on-One Coaching

Webinars & Workshop Training

Masterminds & Group Coaching

My guidance centers around four practical areas:

FOCUS THE WORK: Create a stronger body of art with a clearer visual direction, theme, mood, or collection structure. 
SHAPE THE OFFER: Turn individual images into something buyers can understand, value, and purchase. 
PRICE WITH CLARITY: Build pricing that feels intentional instead of random, apologetic, or based only on what others are charging.
MARKET WITH CONFIDENCE: Communicate your work consistently without relying on scattered posting, discounting, or uncomfortable sales pressure.

Want a Clearer Direction for Your Art Business?

A Simple Path From Creative Work to Sellable Art

You do not need to have every piece of your art business figured out before you begin. You need a clearer next step – and a practical way to move from scattered ideas to focused, sellable work.

Schedule an Art Business Clarity Call

We will talk about what you are creating, where you feel stuck, and what kind of art business you want to build. The goal is to identify the biggest source of confusion – whether it is your body of work, pricing, messaging, website, or marketing.

Clarify Your Direction

Together,  we'll clarify the path in front of you. What you create. Who it's for. How it's priced, presented, and marketed.

Take the Next Right Step

You won't try to fix everything at once. You'll leave with one clear priority and a practical next step you can act on.  The goal is to help you move from uncertainty to direction, and from creating in isolation to building an art business with more intention.

Start with one focused step.

Use the Fine Art Readiness Scorecard to evaluate one body of work and see what needs to become clearer before buyers can understand and purchase it 

You'll look at your collection, product, price, message, and buying path, then identify the next improvement to make.

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"I highly recommend Doug for business mentoring! Doug has helped me across the spectrum in my photography business, from implementing a new product line to improving existing business areas. He understands both the artistic side and the business side, which made the guidance feel grounded and realistic."

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Anne Looney

Fine Art Photographer

"Working with Doug has been a game changer for my business. Instead of giving generic advice, he helped me think through my body of work, my message, my pricing, and how to communicate the value of what I create. I came away with more clarity, and a stronger sense of what to do next."

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Sarah Jamana

Digital Artist

"Doug makes the business side of photography feel clear and doable. I left his workshop with practical ideas I could use immediately to price, position, and present my work with more confidence."

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Jason Thomas

Fine Art Photographer

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