As a solopreneur in the digital age, you are fully aware of the importance of having your website appear high in search engine rankings. Unfortunately, many business owners struggle with incorporating highly ranked keywords in their content marketing articles,  which results in their website not ranking highly in Google searches. Here are a few SEO Optimization tips to consider when creating marketing content that will reside on your website.

First, improve your search engine optimization (SEO). SEO is what makes your website more visible to potential customers. Here are five SEO Optimization Tips that are essential to have in place on each of your web pages: 

1. Perform keyword research before writing your website content. Include those keywords throughout your message.

2. Utilize strong SEO titles and meta descriptions to help search engines find your information.

3. Add highly ranked keywords in the alternative text description of your images that are on your web pages.

4. Use internal links that someone can click on to access other relevant information on your site.

5. Establish a verified Google Business Listing so people searching for you can see you are an authority in your industry and increase your brand awareness.

Content marketing is a way to attract customers to your site by creating and promoting relevant and helpful content to the reader. This content will reside on your site longer than when you post REELS or STORIES to your social media platforms. 

Successful content marketing platforms include blogs, social media posts, emails, newsletters, podcasts, and videos. Once you create your valuable content, you can use it to engage with your audience through social media, email marketing, and other forms of advertising. Content marketing also helps your website rank higher in search engines and allows more people to find your website.

Social media can be a powerful tool to help more people find your website and attract potential customers to your business. By regularly sharing your information and content through your social media channels, you connect with customers, increase brand awareness, provide measurable leads, and drive traffic to your website. Organic posts and paid advertising are two significant types of posts to share that will help more people find your website.

Running a business and managing its marketing efforts can be overwhelming, especially when you're a solopreneur. Partnering with a business coach can allow you to focus entirely on your business while ensuring you receive the best marketing results that drive traffic to your site. With a measurable, strategic action plan, you can quickly improve your marketing reach and experience increased sales.

In conclusion, don't let your marketing responsibilities drift. Implementing these steps to help people find your website will allow you to optimize it for SEO, develop valuable content, and share your resources on social media. If you still need to figure out where to go from here, partnering with us can help you build your brand, accelerate your growth, and provide optimal impact for your customers.

Want to improve your marketing mindset? Read this article.

Doug Mattice Photography & Marketing is a company that focuses on helping small businesses in the Northern Virginia area. We provide branding photography and business coaching to Service-Based Solopreneurs, Realtors, Photographers, and Creatives who are serious about building their authority, expanding their reach, and scaling their revenue.

Schedule a free call to see how we can help you grow your reach and revenue!