Business Coaching for Photographers
Doug Mattice - Creative Business Growth Strategist
From Starving Artist to Six-Figure Creative
You're incredibly talented, and your portfolio speaks for itself. But if you're like most photographers and digital artists, you're probably struggling with the same frustrating question: "How do I turn my creative passion into a profitable, sustainable business?"
I know that struggle because I’ve lived it. For more than 35 years, I worked as a professional photographer, and for the past 15 years, I’ve coached creatives who, like me, wanted more than just a hobby that paid occasionally — they wanted a thriving business.
Here’s the hard truth: talent alone isn’t enough to keep a business alive.
The numbers paint a sobering picture: Nearly two out of every five businesses close within just three years, and by year five, about half are gone.
For photographers and digital artists, those odds feel even heavier. Why? Because while you’re competing for attention in a crowded marketplace, you’re also juggling inconsistent income, unclear marketing, and the constant pressure to stand out in a noisy digital world.
I’ve been through it myself — the seasons when the phone didn’t ring, I underpriced my work to land a job, and my craft was overlooked even though I poured everything into it. What turned things around wasn’t grinding harder; it was learning to work smarter. That meant developing a clear message, creating repeatable systems, and building a brand people couldn’t forget.
And that’s exactly what I help my clients do.
The Business Side No One Teaches You
As a photographer turned certified business coach, I've discovered the missing piece that separates six-figure creatives from those who barely scrape by: strategic business thinking.
Photography schools and art programs do a great job teaching composition, lighting, and editing. But they don’t teach you the skills you need to stay in business:
These aren't optional. They're the building blocks of a profitable creative business.
Why I Do This
My mission is simple: to raise the level of business consciousness for photographers and digital artists.
Because your art deserves more than to be overlooked, it deserves to thrive. And with the right strategy, it can. Together, we can ensure you’re one of the success stories that beats the odds.
Let's Build Your Six-Figure Creative Business
If you're ready to stop playing small and start building a creative business that supports your life (instead of consuming it), let's talk. Together, we'll transform your creative passion into a strategic, profitable business that positions you as the go-to expert in your market.
The world doesn't need another struggling artist. It needs successful creatives who prove that art and profit can coexist beautifully.
Ready to join the 10% who make it?



