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Business Development
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Create Your Ideal Client Avatar

Create Your Ideal Client Avatar to Attract More Clients Who Appreciate What You DoYou’ve identified your big idea to become a professional photographer. You’ve discovered your photographic niche - portraiture.
by Doug Mattice
Frame Bag used to hold wall portraits
Branding
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Don’t Discount Your Prices, Add Value!

Don't Discount Your Prices, Add Value!Many photographers I work with think that if they discount their products and services, they will attract more clients. They struggle with how much to
by Doug Mattice
Stickers that say TOMORROW
Business Development
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Procrastinating Today Is Bad For Tomorrow

Five Things To Do NOW To Get Your Business Back On Track!As we head into March, spring is on our doorstep, and changing seasons means we will take on new
by Doug Mattice
Smooth morning ocean waves
Business Planning
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5 Ways To Keep Your Business Running Smoothly

5 Ways To Keep Your Business Running Smoothly This Year January and February are typically slow months for photographers. We use this time to attend conventions (PPA, WPPI), clean our studio,
by Doug Mattice
How to price prints and frames as a photographer.
Pricing
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What Should You Be Charging?

What Should You Be Charging? I just returned from Imaging USA, PPA's annual convention. It was great to finally see old friends in person, even though we were required to wear
by Doug Mattice
Image of Doug on the phone coaching a photographer.
Business Development
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Why Photographers Need a Business Coach

Why Photographers Need a Business Coach Business coaching has become a wise investment for photographers who want to advance themselves and their businesses. Still, in my experience as a business coach
by Doug Mattice
Frustrated person who tired
Mindset
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Are You Letting Your Head Get In The Way Of Your Success?

Are You Letting Your Head Get In The Way Of Your Success?Let's face it. Owning and running your photography business is a long and winding journey. You have to get
by Doug Mattice
Photographer wanting to start their own photography business
Business Development
Mindset
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Shift From Being a Hobbyist to Becoming a Business Owner

The 16 Shifts You Need to Make to Go From Being a Hobbyist to Becoming a Successful Business Owner Price your photography appropriately so you can sustain yourself full time.Stop photographing
by Doug Mattice
Butterfly resting on flower
Composition
Digital Photography
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Use the Rule of Thirds to Improve Your Composition

Use the Rule of Thirds to Improve Your CompositionOne of the critical factors in determining if a photograph is interesting or not is how it is composed. The rule of
by Doug Mattice
Welder welding metal
Mindset
Personal Development
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Does Good Ol’ Hard Work Guarantee Business Success?

Does Good Ol' Hard Work Guarantee Business Success? When I ask people what they think is the key to a successful business, many say hard work and grit. I understand where
by Doug Mattice
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Doug Mattice Business & Branding

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