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Branding
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4 Places To Reveal Your Brand Identity

4 Places To Reveal Your Brand Identity Your brand identity is the image your company portrays to the world at large, to your customers, and your prospects. When people look at
by Doug Mattice
Fear Factor
Mindset
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Don’t Let The “Fear Factor” Be A Barrier To Your Success!

Don't Let The "Fear Factor" Be A Barrier To Your Success! Have you ever been afraid or had fear come up and stop you from moving forward in your business? Fear is
by Doug Mattice
Canon Lens showing IS OFF
Digital Photography
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Turn Off Your Camera’s Lens Stabilization!

Turn Off Your Camera's Lens Stabilization!Digital lenses today are more sophisticated than ever before, and most have an "image stabilization" feature. If you own a Nikon lens, it is called VR for
by Doug Mattice
Exposure Compensation Dial on camera
Digital Photography
Exposure
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Make Exposure Compensation Your Next Best Friend

Make Exposure Compensation Your Next Best Friend!Have you ever shot a photo that was almost perfect except that it was a bit too dark (underexposed) or a bit too light (overexposed)? What
by Doug Mattice
Photograph of a price list
Marketing
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How To Raise Prices & Still Have Your Customers Love You!

How To Raise Prices & Still Have Your Customers Love You! A considerable challenge I see photographers struggling with is how to raise prices. Many of you have not increased your
by Doug Mattice
Artistic photo of flower
Personal Development
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The Benefits of Embracing Personal Growth

The Benefits of Embracing Personal GrowthTo grow as an individual requires devoted time and effort. If you aren’t consistently working to make yourself emotionally stronger or smarter, then you’re likely
by Doug Mattice
coffee cup and journal for goal setting
Business Planning
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Time To Revise Your Business Goals!

Time To Revise Your Business Goals!As you begin to start the second half of the year, you should take time now to revise your business goals. Follow the 5 Ps as
by Doug Mattice
Business Development
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7 Crushing Business Mistakes You Don’t Know You’re Making

by Doug Mattice
The word MARKETING
Marketing
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Twelve Marketing Mindsets of Profitable Studios

by Doug Mattice
Copywriting Book
Copywriting
Marketing
Mindset
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Copywriting is Essential, Even For Photographers!

Copywriting Is Essential, Even For Photographers!You know you are a photographer; but did you know you also need to be a good copywriter?Copywriting is writing in a way that moves
by Doug Mattice
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