Let's face it: all business owners want to know how to get more website visitors. They think selling their products and services will be easier if they can get consistent website traffic. 

Most entrepreneurs dedicate significant time, money, and resources to crafting a visually stunning website that attracts visitors. However, a website's aesthetics alone are not enough. Your website must be 'client-attracting,' and the messaging must be clear and direct, leading the visitor to take further action.

When I start working with a new business, my first step is to evaluate their website. With my extensive experience, I can quickly identify why their website might not attract clients as expected.

1. Your website's use of jargon or industry-specific language can create a communication barrier. It's vital to speak your client's language. Visitors who struggle to understand your message are less likely to engage with your services. Clear communication is critical to effective client engagement.

2. Your website is lacking a client-attracting funnel. While most web designers focus on creating a visually appealing website, it's equally important to design a clear path for prospects to reach out to you. A beautiful website alone may not prompt prospects to call, but a well-designed funnel can guide them to your services, increasing the likelihood of client contact.

3. Your website has too many confusing offers. If you have invitations on your website for your free offer, a signature course, and a call with you, you may be giving the prospective client too many options. Remember, 'A confused mind always says no.' Give them one GREAT offer, and they will be more likely to take action.

4. You're trying to get your visitor to purchase a high-ticket item before you've built any trust with them. No one becomes a high-paying client by reading about a high-ticket course on your website. If you're giving a reader all the details about your high-end offer and pricing structure, you're inviting them to decide without even speaking to you. This strategy will result in minimal course sales. Knowing what information to include on your website is essential. 

5. Your website's use of stock photos and the absence of images of you and your brand is impacting your brand identity. While you spend hours crafting the perfect words to showcase your products and services, the lack of visual representation of you and your business environment creates a disconnect. This can affect the trust you're trying to establish with visitors to your website. 

6. Your beautiful website is hidden from your ideal clients. Even if you have a client-attracting website, no one knows you exist if you're not getting eyeballs on it. Having the right marketing strategy to consistently put your website in front of the right people is the key to having a steady stream of clients.
Identifying these potential issues on your website may require additional knowledge or an external perspective, which is perfectly normal and understandable.

I can help you identify areas of improvement that align with your business. 

Set up a complimentary Business Discovery Call, and let's get your website working!

Looking for more? Read my article SEO OPTIMIZATION Tips: Attract More People To Your Website.