As an expert in your field who desires to build a personal brand, you must establish yourself as an authority through visual representation. It's important to differentiate between branding photos and editorial photographs. Although both serve different purposes, using them interchangeably can harm your marketing efforts.
The Difference Between Branding and Editorial Photographs:
Branding photography deliberately captures images that reflect your business's personality, values, and story. It creates a connection with your audience by showcasing who you are and what your business represents. Branding photos provide a visual narrative of your problem-solving approach and what it's like to work with you.
Editorial photos prioritize aesthetics and artistic vision over personal connection and relatability. They're ideal for magazine or long-form articles about you and provide a different experience than your online presence.
Using editorial portraits as promotional materials can create a disconnect with your audience. While they may see a beautiful image, they may not understand your business, connect with you, or trust you. Editorial portraits serve a different purpose than branding photographs, which are vital for building trust and credibility with your audience.
Create an authentic connection with your audience and make them feel like they know and understand you. Although editorial photos have their place and purpose, they don't belong on your website or marketing materials. Keep your branding images genuine and natural; that will help you connect with those who need your assistance most.
When was the last time you updated your branding photos? If you are located in Loudoun or Fairfax County, I can help you with this. Sign up for a free "LET'S CONNECT" call for more information or send me an email: doug@dougmattice.com.
