Inaction is the death of any business. Without taking regular action every single day to grow your business, your business will eventually become stagnant. Clients will disappear, your sales funnel will empty, and your revenue will dip to zero in a heartbeat.

Let's avoid this scenario! Here are five action steps that will lead to increased income and business growth.

1. Email Your Customers Regularly - Contrary to popular belief, email marketing is NOT dead. Email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission.

2. Focus on Customer Service - You will never please everyone all the time, but you may as well try your best. Inevitably customers will contact you with questions or refund requests so be prepared to answer these requests in a timely manner. Stick to your policies about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find then positive ones. 

3. Raise Your Rates - When was the last time you raised your prices? Are your prices competitive with the current market of creatives of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the news carefully to your current clientele so they don't jump ship.

4. Repackage Your Offerings - Don't reinvent the wheel. What can you do to repackage your products or content so that you can create a new product? Is there a way you can bundle specific items to justify your new pricing? Get creative here.

5. Create a New Offering for Old Clients - People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer appealing, exclusive, and time sensitive to get quick action results.

How Do I Know What to Offer?

This is an age-old question of many creative business owners and it boils down to knowing your target audience. How do they want their information presented? What are the hot topics in their industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them.

Another reason business owners don't know what to offer is because they don't have a plan, either for their business or who they want to help. Our HIT MY TARGET MARKET program can help you get clarity on who your target audience is and how best to reach them. Please look under the SERVICES tab in the menu for more details.