Your Visual Superpower: How to Become the Go-To Expert in Your Field Let’s get real for a minute. In today’s digital world, your personal branding photography does way more talking than you might realize. They’re not just pretty pictures—they’re your secret weapon for standing out and attracting dream clients. 1. Catch Your Audience’s Attention (Literally) […]
What Images Should I Use On My Website? Choosing the right images for your website can often feel overwhelming, especially for experts and business leaders. From headers and sidebars to sales landing pages and “About Me” sections, the images you select play a crucial role in conveying your brand message. The key to successful image […]
As an expert in your field who desires to build a personal brand, you must establish yourself as an authority through visual representation. It’s important to differentiate between branding photos and editorial photographs. Although both serve different purposes, using them interchangeably can harm your marketing efforts. The Difference Between Branding and Editorial Photographs: Branding photography […]
Strategies For Managing Irregular Business Income In Inflationary Times I didn’t fully understand how irregular business income can be until I transitioned to full-time self-employment. This is all the more evident to me now, with inflation at an all-time high; small business owners are struggling to cope with higher expenses and lower income. He are […]
Great Branding Photos Start With Clear Expectations I recently talked to some solopreneurs who were unhappy with their branding photography. Each business person assumed their personal branding photographer knew what they needed and was surprised when they didn’t get the anticipated results. There were gaps in what they received versus what they actually wanted. They […]
Don’t Discount Your Prices, Add Value! Many photographers I work with think that if they discount their products and services, they will attract more clients. They struggle with how much to discount, and in the end, they are just reducing their profit margins, which hurts their business. Instead of thinking about discounts, we work on […]
Five Things To Do NOW To Get Your Business Back On Track! As we head into March, spring is on our doorstep, and changing seasons means we will take on new energy. If you feel like you haven’t accomplished much these last two months, it may be because you have allowed procrastination to take over. […]
What Should You Be Charging? I just returned from Imaging USA, PPA’s annual convention. It was great to finally see old friends in person, even though we were required to wear masks while we were there. If you are not a member of Professional Photographers of America (PPA), you should consider joining for several reasons: […]
Marketing Mindsets & Motivators I went through an old notebook the other day and came across these 12 marketing mindsets and motivators. Study these and think about your own business. Which ones resonate with you? Effective Marketing is the critical moneymaker in your business.Marketing is an ongoing process. You must drive traffic to your website […]
How To Raise Prices & Still Have Your Customers Love You! A considerable challenge I see photographers struggling with is how to raise prices. Many of you have not increased your prices in years for fear that you will lose some customers. You may feel the photography market is already tough enough, and if you […]