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Marketing

Speaker holding a microphone talking to his audience.
Business Development
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Strategic Branding Photography: 3 Ways to Establish Your Expert Authority Online

Your Visual Superpower: How to Become the Go-To Expert in Your Field Let's get real for a minute. In today's digital world, your personal branding photography does way more talking than

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Photo of photographer helping client select images for their website.
Branding
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What Images Should I Use On My Website?

What Images Should I Use On My Website? Choosing the right images for your website can often feel overwhelming, especially for experts and business leaders. From headers and sidebars to sales

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Branding photography image of a man taking notes while on the phone. Branding photography photographs makes it easier to attract your ideal client.
Branding
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The Difference Between Branding and Editorial Photos

As an expert in your field who desires to build a personal brand, you must establish yourself as an authority through visual representation. It's important to differentiate between branding photos

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Irregular income prevents you from having piles of money as seen in this photograph.
Business Development
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Managing irregular business income during inflationary times

Strategies For Managing Irregular Business Income In Inflationary Times I didn’t fully understand how irregular business income can be until I transitioned to full-time self-employment. This is all the more evident

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Branding Client standing in her library.
Branding
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Great Branding Photos Start With Clear Expectations

Great Branding Photos Start With Clear Expectations I recently talked to some solopreneurs who were unhappy with their branding photography. Each business person assumed their personal branding photographer knew what they

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Frame Bag used to hold wall portraits
Branding
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Don’t Discount Your Prices, Add Value!

Don't Discount Your Prices, Add Value!Many photographers I work with think that if they discount their products and services, they will attract more clients. They struggle with how much to

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Stickers that say TOMORROW
Business Development
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Procrastinating Today Is Bad For Tomorrow

Five Things To Do NOW To Get Your Business Back On Track!As we head into March, spring is on our doorstep, and changing seasons means we will take on new

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How to price prints and frames as a photographer.
Pricing
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What Should You Be Charging?

What Should You Be Charging? I just returned from Imaging USA, PPA's annual convention. It was great to finally see old friends in person, even though we were required to wear

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photo of desktop with Marketing Strategy paper on it.
Marketing
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Marketing Mindsets & Motivators

Marketing Mindsets & Motivators I went through an old notebook the other day and came across these 12 marketing mindsets and motivators. Study these and think about your own business. Which

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