The Difference Between Branding and Editorial Photos
As an expert in your field who desires to build a personal brand, you must establish yourself as an authority through visual representation. It's important to differentiate between branding photos
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Marketing
Managing irregular business income during inflationary times
Strategies For Managing Irregular Business Income In Inflationary Times I didn’t fully understand how irregular business income can be until I transitioned to full-time self-employment. This is all the more evident
Great Branding Photos Start With Clear Expectations
Great Branding Photos Start With Clear Expectations I recently talked to some solopreneurs who were unhappy with their branding photography. Each business person assumed their personal branding photographer knew what they
Don’t Discount Your Prices, Add Value!
Don't Discount Your Prices, Add Value!Many photographers I work with think that if they discount their products and services, they will attract more clients. They struggle with how much to
Procrastinating Today Is Bad For Tomorrow
Five Things To Do NOW To Get Your Business Back On Track!As we head into March, spring is on our doorstep, and changing seasons means we will take on new
What Should You Be Charging?
What Should You Be Charging? I just returned from Imaging USA, PPA's annual convention. It was great to finally see old friends in person, even though we were required to wear
Marketing Mindsets & Motivators
Marketing Mindsets & Motivators I went through an old notebook the other day and came across these 12 marketing mindsets and motivators. Study these and think about your own business. Which
How To Raise Prices & Still Have Your Customers Love You!
How To Raise Prices & Still Have Your Customers Love You! A considerable challenge I see photographers struggling with is how to raise prices. Many of you have not increased your
Time To Revise Your Business Goals!
Time To Revise Your Business Goals!As you begin to start the second half of the year, you should take time now to revise your business goals. Follow the 5 Ps as