4 Places To Reveal Your Brand Identity

Your brand identity is the image your company portrays to the world at large, to your customers, and your prospects. When people look at your online presence, they should know what you do and how you bring value to the market. Your brand identity should be appealing to your target audience and consistent in every piece you produce across every online platform.

Consistency is important because it brings name recognition. If people see your logo and your brand colors online, they will recognize your branding when your mail brochure arrives, and vice versa. When people recognize your identity, your name is always brought to mind, which is helpful when they receive your email or see your social media posts.

Let's examine the four most important places to display your brand identity:

1. Your Website

Very often, your company website is the first element a potential client will see, and most people will make a 10-second decision whether or not to explore further than your home page. What you offer should be strongly communicated in the top half of your homepage, so visitors get a clear idea of what services you provide. 

Your website's brand colors, fonts, and logo are vitally important and should reflect your brand identity. If your message is sobering and you handle challenging problems, using whimsical fonts and cutesy graphics doesn't meld with your company's serious issues. The opposite is also true; if your identity and mission are more light-hearted, using deep, dark colors and traditional fonts might turn people away after making a quick judgment call.

2. Your Social Media Platforms

Not everyone in your target audience will use the same social media platform, and those reasons vary widely, so it behooves you to post across multiple platforms to reach more of your audience. However, if your name, colors, and logo are different on all these platforms when someone jumps from Facebook to Twitter, they may not think yours is the same company because the profiles look different. Or if they receive a piece of mail that looks different than the social media profile, they may also be suspect. Consistency brings recognition and also helps to build trust between you and your clients.

3. All Company Communications

Letterhead, invoices, printed marketing pieces; should all have the same colors, fonts, and logo as your website and your social media platforms. Just one more way to show your professionalism and attention to detail, and your clients will undoubtedly notice.

4. Your Email Marketing Campaigns

Contrary to popular belief, email marketing is still one of the best ways to keep in touch with clients and keep your company name in their memory. The key is to be relevant with your messages and offer valuable and engaging content. On top of these, create a template that incorporates your brand colors, fonts, and logo. Don't miss a chance to build that know, like, and trust factor between you and your audience. 

Need more ideas on how to market consistently?

If you would like to learn more about how to deepen your communications with consistency and clarity, schedule a no-cost, no-obligation "Brand Chat" call with me.