Become The Face Of Your Brand
To attract more clients, every business owner needs these two types of photographs to fully showcase their brand.
Gone are the days when you could just put your headshot on a business card and call it a day. To attract more clients in today’s marketplace, you need images of you and your business on your website, social media channels, and printed marketing materials.
There are two types of photographs you need as a business:
Professional head and shoulders portraits -i.e. Headshots
Creative Branding Photography
The most essential photograph every business owner should have is a professional head and shoulders portrait. These portraits represent the first point of contact with your audience. People will see this image as your profile picture on social media platforms like Facebook, Linkedin, and Instagram. Another great place for this image is on your About Me page on your website.
A professional head and shoulders portrait is usually created using studio lighting, a simple background, and pose. The portrait is usually taken from the middle of your chest up and focuses on the person’s face.
What is the purpose of a head and shoulders portrait?
The main purpose is to communicate that you’re a professional and legitimate business owner who has a pleasing personality and is there to serve their clients. While this type of photography is essential (especially if you are just starting your business), it isn’t the only image you need. Head and shoulder portraits show who you are, but they don’t tell the story of your business. Think of them as being an introduction to your business.
Creative Branding Photography will capture your story more in-depth. Brand photography will give your audience a deeper look into your business.
A branding photography session requires more strategic planning so you can tell a story that attracts your ideal customer. In addition to capturing your smile and personality, brand photos give your audience a glimpse into your process, your workspace, and your community. They often include different locations, wardrobes, styling, and props.
How does Branding Photography engage my audience?
Good branding photographs help engage your audience on a deeper level by showing them who you are as a person and what your business is about. They tell a story about your business and show you in a positive light without being pushy or salesy. It builds a strong connection which can lead to meaningful client relationships.
Ideally, you want these images to connect with your audience, so they feel inspired to call you and inquire more about your products and services. Whether you’re brand new to business or a seasoned entrepreneur, branding photography can help you break through the marketplace noise and bring your business to the forefront.
Are you ready to consider professional branding photography for your business?
Whether you currently only have a head and shoulders portrait or you’ve attempted to have additional photographs showing your products and services - remember this: Your business can’t rely on head and shoulder portraits, iPhone selfies, or styled stock images alone. To position yourself as a true business leader in your industry, it’s time to take your brand photos to the next level.
Brand images help your audience know, like, trust, and most importantly, FEEL something. The end result is that you’ll not only have images that fully show who you are, but will also position yourself as the authority in your space of expertise.
Imagine having a library of powerful images that communicate that you’re the go-to expert in your industry.
From your website to sales pages to press kits to social media. Images that will be used on repeat to build your memorable brand, and bring in more money for your business. Your marketing will be set for months when you schedule your custom branding photography session.
If you live in the Northern Virginia area, let’s meet on a “Brand Chat” call to talk about your photography needs. No cost or obligation. Schedule your call now!
If you don't live in the area but want to learn more about how to attract more clients and higher revenues, give me a call at (703) 858-9090 and I will answer your questions.
