I went through an old notebook the other day and came across these 12 marketing mindsets and motivators. Study these and think about your own business. Which ones resonate with you?

1. Effective Marketing is the critical moneymaker in your business.
2. Marketing is an ongoing process. You must drive traffic to your website and social media pages and consistently stay in touch with your clients.
3. Marketing begins with understanding your customers' wants and needs. People like to be asked what they need.
4. People hate to be sold but love to buy - we express our values through our purchases.
5. Marketing is about triggering action. You need to reach people at their emotional level and get them to see the benefits of your product or service. The action piece helps move the decision forward.
6. Everything is a test - everything. You don't know how it's going to work until you put it out there.
7. Run your marketing like a business. Measure the results of your marketing and track your return on investment. Develop a marketing system that produces content consistently and with purpose.
8. Understand your prospective customer better than they understand themselves.
9. Successful marketing is ultimately a successful marketing system and sequence. How you move a prospect down the path to eventually make a decision is a key to a profitable business.
10. The success of your marketing is in proportion to the perceived value you create for customers.
11. The mindset you should work from is "I am a marketer and a business owner."
12. Find customers where they are, not where you are or where you want them to be. You will have better luck going to where they are versus waiting on them to find you.
13. BONUS: Marketing creates AWARENESS for the products and services you offer. Rarely does marketing get you clients.



Are you attracting enough clients to keep your business profitable? If not, let's talk about what you can do to attract more clients and higher profits. Schedule a 45-minute Brand Chat with me. No cost or obligation. You can schedule your call HERE. This call will give you the clarity you need to finish the year strong!