What Images Should I Use On My Website?

Choosing the right images for your website can often feel overwhelming, especially for experts and business leaders. From headers and sidebars to sales landing pages and "About Me" sections, the images you select play a crucial role in conveying your brand message.

The key to successful image selection lies in this important mantra: 

  Let your website copy guide your photo choices on each page.

Consider your content first. If you're a speaker, your images should showcase you in action, engaging with an audience. If you provide coaching or consulting services, capture moments of you interacting with clients – whether in one-on-one settings or group workshops. Every page of your website should utilize images that enhance and support the written content rather than distract from it.

By carefully aligning your visuals with your text, you not only enrich the user experience but also keep your audience engaged. Compelling imagery helps clarify your professional offerings and solidifies your decision to reach out.

Before your next photo shoot, pause and reflect: What story do you want your images to tell? This question is essential in determining the types of photos that resonate with your brand's identity.

During your pre-session strategy call with your photographer, take the time to discuss the various aspects of your business. This collaboration is an opportunity to brainstorm captivating ways to portray your work environment and showcase what you do best. It's a chance to visualize your brand's narrative through impactful imagery, and your input is crucial in this process.

The final images will serve as powerful visual assets across your social media platforms, reinforcing your brand message. More importantly, they should align seamlessly with the wording on your website, creating a cohesive experience for your visitors. These images will continue to enhance your online presence in the long run.

By being intentional about your image selection, you can elevate your brand presence online and enhance your audience's understanding of what you offer.

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