Your Visual Superpower: How to Become the Go-To Expert in Your Field Let’s get real for a minute. In today’s digital world, your personal branding photography does way more talking than you might realize. They’re not just pretty pictures—they’re your secret weapon for standing out and attracting dream clients. 1. Catch Your Audience’s Attention (Literally) […]
Break Free from Your “To-Do” List Trap! As business owners, we spend our days checking tasks off our “to-do” list. Many of my clients express frustration when it comes to having “to-do” lists and wonder if they are really effective. For years, I grappled with time management, playing the ‘To-Do’ list game. Each morning, I’d […]
As a solopreneur, you want to attract the right clients who value your work and are willing to pay for it. But with so many marketing channels available, it’s easy to waste time and money on efforts that don’t yield results. That’s why it’s crucial to identify your best clients and the channels through which […]
Strategies For Managing Irregular Business Income In Inflationary Times I didn’t fully understand how irregular business income can be until I transitioned to full-time self-employment. This is all the more evident to me now, with inflation at an all-time high; small business owners are struggling to cope with higher expenses and lower income. He are […]
Use these two reports to ensure you are remaining profitable! As a photographer and business owner, you might be nervous about the economic changes impacting every business and family in your community. It’s hard not to be anxious during an economic downturn. These downturn cycles are a reality of life, and you can survive them […]
Create Your Ideal Client Avatar to Attract More Clients Who Appreciate What You Do You’ve identified your big idea to become a professional photographer. You’ve discovered your photographic niche – portraiture. Now you’re ready to create your avatar. What is an avatar? An avatar is one single individual. Your avatar is your perfect customer, your […]
Five Things To Do NOW To Get Your Business Back On Track! As we head into March, spring is on our doorstep, and changing seasons means we will take on new energy. If you feel like you haven’t accomplished much these last two months, it may be because you have allowed procrastination to take over. […]
Why Photographers Need a Business Coach Business coaching has become a wise investment for photographers who want to advance themselves and their businesses. Still, in my experience as a business coach for over ten years, I have found that many photographers don’t truly understand what coaching is. In short, business coaching is a collaborative relationship […]
The 16 Shifts You Need to Make to Go From Being a Hobbyist to Becoming a Successful Business Owner Price your photography appropriately so you can sustain yourself full time.Stop photographing friends and family for free. Instead, charge for your costs and for your time.Implement this mindset shift – You are no longer a photographer. You […]
Encourage Your Team To Make Mistakes “Say what? Why the heck would I want to encourage my team to make mistakes?” As I’ve been working with local businesses, one of the things I’ve come to see is this: There are a lot of businesses out there that have a culture of perfectionism. And perfectionism could be […]