What Images Should I Use On My Website? Choosing the right images for your website can often feel overwhelming, especially for experts and business leaders. From headers and sidebars to sales landing pages and “About Me” sections, the images you select play a crucial role in conveying your brand message. The key to successful image […]
As an expert in your field who desires to build a personal brand, you must establish yourself as an authority through visual representation. It’s important to differentiate between branding photos and editorial photographs. Although both serve different purposes, using them interchangeably can harm your marketing efforts. The Difference Between Branding and Editorial Photographs: Branding photography […]
Great Branding Photos Start With Clear Expectations I recently talked to some solopreneurs who were unhappy with their branding photography. Each business person assumed their personal branding photographer knew what they needed and was surprised when they didn’t get the anticipated results. There were gaps in what they received versus what they actually wanted. They […]
Don’t Discount Your Prices, Add Value! Many photographers I work with think that if they discount their products and services, they will attract more clients. They struggle with how much to discount, and in the end, they are just reducing their profit margins, which hurts their business. Instead of thinking about discounts, we work on […]
Become The Face Of Your Brand To attract more clients, every business owner needs these two types of photographs to fully showcase their brand. Gone are the days when you could just put your headshot on a business card and call it a day. To attract more clients in today’s marketplace, you need images of […]
4 Places To Reveal Your Brand Identity Your brand identity is the image your company portrays to the world at large, to your customers, and your prospects. When people look at your online presence, they should know what you do and how you bring value to the market. Your brand identity should be appealing to […]